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Primo

4.8
4.8
79 Reviews
MXN310 to MXN500
Mexican

Inspiration for Primo comes from the love for food, ancient spirits, local crafts and rustic cooking. Trying to recreate in a small outdoor space under a beautiful tree, the essence from original Playa del Carmen and bring an authentic Mexican food where everything is cooked with wood fire, underground oven, comales and grill, as has been done traditionally in most Mexican small towns for centuries. Primo means cousin in spanish, as a common slogan in Mexico we say Primo to refer to really close friends, the ones that may be closer than family. Our intention with this name is that guests feel the confort of gathering in a place that will taste and feel like home as we do. We have developed the interior design with locally made tzalam wood furniture, bejuco lamps and a chukum finish for the walls. We pride ourselves of using local and sustainable suppliers for most of our ingredients.

Make a reservation

2 people

May 2022
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7:00 PM


Booked 3 times today

Additional information

  • Neighborhood

    Playa del Carmen / Riviera Maya

  • Parking details

    Estacionamiento público atrás de Primo, también está el estacionamiento Tendenza a media calle. . Parking lot behind Primo, also Tendenza public parking is half block away.

  • Public transit

    Av. Constituyentes y calle 20

  • Entertainment

    Ubicado en Playa del Carmen, en la popular Av.10 y calle 14, Primo ofrece una vista encantadora donde todo está a punto de suceder, es divertido ver tantos personajes diferentes que conforman la cultura y el folklore de nuestra ciudad, a veces s tranquilo, pero la mayoría de los días es una calle que incluso te hará reír y pasar un buen rato además de tener la mejor cena de la ciudad, porque ya sabes ... ¡esto es México! . Located in Playa del Carmen popular 10th Avenue and 14th Street, Primo offers a delightful view of the strip where everything is about to happen, it is fun to get to see so many different characters that conforms our city´s culture and folklore, sometimes is nice and quiet but most of the days is a really busy street that will even make you laugh and have a great time besides having the best dinner in town, because you know… this is Mexico!

  • Additional

    Beer, Cocktails, Corkage Fee, Counter Seating, Delivery, Full Bar, Gluten-free Options, Outdoor Smoking Area, Patio/Outdoor Dining, Patio/Outdoor Dining, Takeout, View, Wheelchair Access, Wine

Menu

Horarios de lunes a viernes de 11 am a 6 pm

Main

  • Cochinita a la Leña, Salsa Xnipec y FrijolMX$116.00

    • Barbacoa de Cordero con Arroz y Salsa BorrachaMX$144.00

      • Camarones Gobernador con Chipotle Cremoso, Arroz, Frijol, Cebolla y Pimiento RostizadoMX$147.00

        • Coliflor Rostizada a la Talla, Hummus y Hierbas FrescasMX$112.00

          • Lechón a la Leña, Salsa de Habanero y Tomatillo con PiñaMX$135.00

            Para Acompañar

            • Guacamole con TostadasMX$127.00

              • Ensalada de Jicama, Pepino, Berro y Tomates con Aderezo de Pepita y Chile XcaticMX$127.00

                • Aguachile de Camarón Estilo Yucateco con Chaya, Pepino Blanco, Cebolla Morada, Habanero y TostadasMX$148.00

                  • Sopa de Lentejas con Plátano Macho y TocinoMX$69.00

                    • Frijoles de la OllaMX$69.00

                      • Arroz RojoMX$69.00

                        • HummusMX$75.00

                          Postre

                          • Vaso de Curd Caribeño de Guanábana, Plátano Macho, Mango, Maracuya, CrumbleMX$105.00

                            Para Compartir

                            Orden empacada al alto vacio. Incluye: arroz o ensalada de col, tortillas a mano, salsa, cebolla y cilantro

                            • Barbacoa de Cordero Orgánico

                              • 1/2 KMX$315.00
                              • 1 kgMX$630.00
                            • Cochinita

                              • 1/2 KMX$180.00
                              • 1 kgMX$360.00
                            • Pollo Pibil Orgánico, Cebolla, Papa y Chiles Toreados

                              • 1/2 KMX$140.00
                              • 1 kgMX$220.00

                            Bebidas

                            • Agua del DíaMX$35.00

                              • Menú de Vino

                                Available at 20% less

                                • Cervezas Artesanales

                                  Available at 20% less

                                  • Café Americano, EspressoMX$40.00

                                    • Espresso Doble, Cappucino, LatteMX$45.00

                                      Last updated: February 1, 2022

                                      What 79 people are saying

                                      Overall ratings and reviews

                                      Reviews can only be made by diners who have eaten at this restaurant

                                      4.8
                                      4.8 based on recent ratings
                                      • 4.8Food
                                      • 4.6Service
                                      • 4.7Ambience
                                      • 4.7Value

                                      NoiseModerate

                                      Loved For

                                      • Cancun / Riviera Maya

                                        Best Value

                                      • Cancun / Riviera Maya

                                        Neighborhood Gem

                                      • Cancun / Riviera Maya

                                        Outdoor Dining

                                      • Cancun / Riviera Maya

                                        Mexican

                                      • Playa del Carmen / Riviera Maya

                                        Best Overall

                                      • Playa del Carmen / Riviera Maya

                                        Best Food

                                      • Playa del Carmen / Riviera Maya

                                        Best Ambiance

                                      • Playa del Carmen / Riviera Maya

                                        Best Value

                                      • Playa del Carmen / Riviera Maya

                                        Fit for Foodies

                                      • Playa del Carmen / Riviera Maya

                                        Healthy

                                      • Playa del Carmen / Riviera Maya

                                        Hot Spot

                                      • Playa del Carmen / Riviera Maya

                                        Great for Lunch

                                      • Playa del Carmen / Riviera Maya

                                        Neighborhood Gem

                                      • Playa del Carmen / Riviera Maya

                                        Outdoor Dining

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                                      1. OT

                                        OpenTable Diner

                                        New York Area

                                        1 review

                                        2.0

                                        1 review

                                        Dined 6 days ago

                                        overall2food2service1ambience4

                                        Muy tardado entre platillos poca atención en general ml servicio y costo alto por el valor entregado

                                      2. JC

                                        JosephC

                                        Houston

                                        3 reviews

                                        5.0

                                        3 reviews

                                        Dined on April 4, 2022

                                        overall5food5service5ambience5

                                        Th service and food was “AWESOME” make sure you always make a reservation. If you get in without one you are lucky! Note this is more outside dining but shaded. Loved the Food!

                                      3. OT

                                        OpenTable Diner

                                        Yucatán

                                        1 review

                                        4.0

                                        1 review

                                        Dined on April 4, 2022

                                        overall4food4service5ambience3

                                        Buena experiencia, atención inigualable, cálida de los alimentos excelentes y sabor bueno

                                      4. K

                                        Kaybar007

                                        London

                                        39 reviews

                                        5.0

                                        39 reviews

                                        Dined on March 23, 2022

                                        overall5food5service5ambience5

                                        One of the best meals we ate in our 9 day holiday - portion sizes were spot on, food was perfectly cooked and presented, service was lovely and the drinks were all delicious. Would recommend to anyone who loves smoked meats.

                                      5. KC

                                        KathrynC

                                        Dallas

                                        3 reviews

                                        5.0

                                        3 reviews

                                        Dined on March 23, 2022

                                        overall5food5service5ambience5

                                        Fantastic Meal and Service! Well Worth it!! The Brisket and Bone Marrow are Delicious!!

                                      6. w

                                        wallaceb

                                        New York Area

                                        11 reviews

                                        vip
                                        5.0

                                        11 reviews

                                        Dined on March 22, 2022

                                        overall5food5service5ambience5

                                        One of the best dining experiences I’ve had in recent memory. I loved all of it. The food was in a whole different category of amazing!

                                      7. n

                                        notafoodie

                                        Denver

                                        2 reviews

                                        5.0

                                        2 reviews

                                        Dined on March 9, 2022

                                        overall5food5service5ambience4

                                        Great food and great staff. We had dinner there at 5p on a Wedneday and loved it. The staff were very friendly and attentive. They were very courtious of my gluten-free needs. Great place for a fun, tasty menu.

                                      8. OT

                                        OpenTable Diner

                                        Sacramento

                                        1 review

                                        5.0

                                        1 review

                                        Dined on March 5, 2022

                                        overall5food5service5ambience5

                                        Amazing experience, top 3 meals

                                      9. g

                                        goodchicnosides

                                        St. Louis

                                        53 reviews

                                        vip
                                        5.0

                                        53 reviews

                                        Dined on February 25, 2022

                                        overall5food5service5ambience5

                                        I went and will probably go back again. Everything tasted so good and fresh. I had the ceviche and the fish. Both were wonderful.

                                      10. GC

                                        GenevieveC

                                        Orange County

                                        37 reviews

                                        vip
                                        5.0

                                        37 reviews

                                        Dined on February 18, 2022

                                        overall5food5service5ambience5

                                        Wonderful staff. Fabulous food! Relaxing environment.

                                      11. JR

                                        JuanR

                                        Mexico City

                                        42 reviews

                                        vip
                                        5.0

                                        42 reviews

                                        Dined on February 18, 2022

                                        overall5food5service5ambience5

                                        Excelente cena, gran propuesta y muy buena materia prima en sus platillos.

                                      12. OT

                                        OpenTable Diner

                                        New York Area

                                        6 reviews

                                        vip
                                        2.0

                                        6 reviews

                                        Dined on February 10, 2022

                                        overall2food2service1ambience4

                                        Service started off good then we was neglected. No one checked up on us and the food wasn’t as good as recommended

                                      13. CG

                                        ConsistentlyGood

                                        Washington DC

                                        43 reviews

                                        vip
                                        5.0

                                        43 reviews

                                        Dined on February 6, 2022

                                        overall5food5service5ambience4

                                        Always awesome. Never had a bad meal there. Food is excellent. And Charlie was a great server. Our party of six all loved everything they got. Bone marrow, melon salad, tuna apps and brisket, duck, and catch of the day entrees. The catch of the day portion was just a bit on the small side. But, it was delicious.

                                      14. ME

                                        M1Eazy

                                        1 review

                                        5.0

                                        1 review

                                        Dined on February 1, 2022

                                        overall5food5service5ambience5

                                        The food was great!!!! Make sure to have a reservation and enjky the great food!!!!! The service was great and we believe they should be a 4 star resturant!!!!

                                      15. VM

                                        VickyM

                                        1 review

                                        5.0

                                        1 review

                                        Dined on January 28, 2022

                                        overall5food5service4ambience5

                                        Fantastic food, great atmosphere and very kind staff. The fish we had was delicious. A culinary experience. Definitely worth it.

                                      16. MC

                                        MelissaCP

                                        Monterrey

                                        1 review

                                        5.0

                                        1 review

                                        Dined on January 11, 2022

                                        overall5food5service5ambience5

                                        A must in Playa. Love returning here. The food is fabulous, drinks are great, but the service and attentiveness is PRISTINE.

                                      17. OT

                                        OpenTable Diner

                                        San Diego

                                        5 reviews

                                        vip
                                        5.0

                                        5 reviews

                                        Dined on January 10, 2022

                                        overall5food5service5ambience4

                                        So precious and super delicious! The server was great with the recommendations. We loved the cauliflower! The pork belly was over cooked but we saw other ppls go out looking much juicier so I think we just got unlucky. He recommended the bone marrow with the brisket and it was delicious. The chocolate dessert was just fine. The berry tamale was inventive and good. They said they don’t really do much cocktail wise and recommended wine so we had a good rose from Mexico we enjoyed trying. Def def go here and book in advance(like a week in most cases)

                                      18. OT

                                        OpenTable Diner

                                        Las Vegas

                                        1 review

                                        vip
                                        5.0

                                        1 review

                                        Dined on January 3, 2022

                                        overall5food5service4ambience4

                                        Excellent food as always. This was our 5th visit to Primo. ALways understaffed with waiters, but we never have to wait a lot except for more beers

                                      19. BZ

                                        BellaZ

                                        Milwaukee

                                        6 reviews

                                        5.0

                                        6 reviews

                                        Dined on December 24, 2021

                                        overall5food5service5ambience4

                                        Fantastic. Going back before we leave. Takes a little long but so worth it.

                                      20. WT

                                        WouterT

                                        Orlando

                                        1 review

                                        5.0

                                        1 review

                                        Dined on December 24, 2021

                                        overall5food5service5ambience5

                                        Super to eat somewhere more authentical and with passion for food away from the loud touristic restaurants Reallay great food, delicious!

                                      21. OT

                                        OpenTable Diner

                                        Philadelphia

                                        7 reviews

                                        4.0

                                        7 reviews

                                        Dined on December 23, 2021

                                        overall4food5service3ambience3

                                        Great food. Waiter a bit pushy to make us order more dishes.

                                      22. DD

                                        DilekD

                                        1 review

                                        2.0

                                        1 review

                                        Dined on December 15, 2021

                                        overall2food2service1ambience2

                                        It does not worth the money, too expensive, one glass of wine 180pesos, the meat comes without any side dish, and it is really expensive

                                      23. OT

                                        OpenTable Diner

                                        San Francisco

                                        1 review

                                        5.0

                                        1 review

                                        Dined on December 14, 2021

                                        overall5food5service5ambience5

                                        Wow, no words can't express the experience my partner and I had, everyone there is so welcoming and Charley was Jn charge of our table, he's very professional, friendly, helpful, and fun. The kitchen is open and so lovely to see the chefs and everyone in the kitchen and bar working together, the food was outstanding wow one of the best food we had in our life. We had a seasonal salad, an interesting combination and delicious, bone marrow wow the best I ever had, the amount you get it was shocking, barbacoa amazing and duck it was shockingly delicious! Unfortunately, we didn't take any pictures because we were so present enjoying the experience and the food🤤😁🙏 Can't wait to go back, the area is nice, the restaurant is outside and fun! The drinks were delicious as well! Is a must-go-to place!!!

                                      24. SL

                                        SusyL

                                        Chicago

                                        2 reviews

                                        4.0

                                        2 reviews

                                        Dined on December 4, 2021

                                        overall4food5service4ambience4

                                        Food is fantastic! truly amazing. Probably needs more servers to service guests a little better, Staff are fantastic, but they may need more hands :)

                                      25. OT

                                        OpenTable Diner

                                        New England

                                        3 reviews

                                        5.0

                                        3 reviews

                                        Dined on November 30, 2021

                                        overall5food5service3ambience5

                                        Quaint little spot, it’s actually genius- minimum design but very cozy and almost “trendy”. It’s completely outdoors, the open kitchen is the center of the restaurant with a tiny bar without seating. Seems there is one guy running the show, the host and only waiter. The service was friendly but very slow, they are super busy every night. The food was one of the best we had in Playa, don’t skip the pork belly! I feel like the selections are best of shared like small plates. We will def be going back for more!

                                      26. OT

                                        OpenTable Diner

                                        Montreal

                                        3 reviews

                                        5.0

                                        3 reviews

                                        Dined on November 28, 2021

                                        overall5food5service3ambience5

                                        This restaurant might be the best restaurant in Playa. Service is spotty,

                                      27. LR

                                        LizR

                                        Los Angeles

                                        9 reviews

                                        5.0

                                        9 reviews

                                        Dined on November 25, 2021

                                        overall5food5service5ambience5

                                        Everything was delicious! I highly recommend you try this spot. My photos are not the best quality but you get the idea. I would highly suggest ordering a bunch of menu items and then sharing it with your table. The restaurant is a small outdoor spot on a corner of downtown Playa Del Carmen with a really cool open air kitchen. I am coming back in January to visit and will definitely be back.

                                      28. MM

                                        MurrayM

                                        San Francisco

                                        3 reviews

                                        5.0

                                        3 reviews

                                        Dined on November 13, 2021

                                        overall5food5service5ambience5

                                        Always excellent!!!

                                      29. OT

                                        OpenTable Diner

                                        1 review

                                        5.0

                                        1 review

                                        Dined on November 11, 2021

                                        overall5food5service5ambience5

                                        My husband and I stumbled across Primo while exploring Playa del Carmen on our honeymoon, and it quickly became our favorite eatery in the area without question. The skill and care taken in making the traditional Mexican and Yucatecan dishes here is outstanding, and it shows in the flavor and presentation of each dish. We’ve stopped in twice already during our week-long stay and hope to fit in one more visit before departure. HIGHLY recommend!

                                      30. AP

                                        AnthonyP

                                        1 review

                                        5.0

                                        1 review

                                        Dined on October 17, 2021

                                        overall5food5service5ambience5

                                        Comida es excelente!! Bebidas y cocteles de primera! Excelente servicio por parte de meseros y bartender. Gracias!

                                      31. G

                                        Guillaume

                                        New England

                                        4 reviews

                                        5.0

                                        4 reviews

                                        Dined on October 1, 2021

                                        overall5food5service5ambience4

                                        Food was top-notch, even considering the price point which is a little high by local standards. Service was personal and efficient, plates came out fairly quickly. I was afraid the portion would be on the delicate side, but they turned out to be generous. The slow-cooked food is tasty and rich, maybe too rich for the ambient temperature if you are used to colder climate - you'll want to balance out with some lighter choices. It was intensely hot that evening and we were not served any water. Small detail but I thought this should have been automatic. Its a small restaurant open to the outside on a fairly busy street, depending on the time of day and the amount of traffic this could be an issue for some. Some of the plates, like the Ceviche, are pretty spicy and are not always identified as such. I love my food spicy but the 5 years old accompanying us had a bit of a surprise when he bit into his first serrano (or whatever what was). If you have a kid with you, ask, because they won't necessarily warn you. Overall very good experience and a step above anything that I've eaten in this area. Yes its "fine dining" but its a great mix of Mexican-inspired, slow-cooked comfort food. I would go again and bring friends (but try not to snack before).

                                      32. MD

                                        MonkeyDance

                                        Montreal

                                        1 review

                                        5.0

                                        1 review

                                        Dined on September 28, 2021

                                        overall5food5service5ambience5

                                        Primos is a quaint little place with a Firestone oven in the middle of the restaurant. The mahi mahi fish was delicious, and the service was top notch. Our server even spoke french !

                                      33. OT

                                        OpenTable Diner

                                        San Francisco

                                        1 review

                                        4.0

                                        1 review

                                        Dined on September 11, 2021

                                        overall4food5service4ambience4

                                        Quiero dar las gracias a todo el personal del restaurante PRIMO, nuestra cena y toda la experiencia estuvo deliciosa, la atención de Charlie, Roberto , Pedro y todo el equipo es fantástica, les deseo muchos éxitos y espero visitarles en otra ocasión, fuerte abrazo !

                                      34. r

                                        rexg

                                        Los Angeles

                                        4 reviews

                                        5.0

                                        4 reviews

                                        Dined on September 11, 2021

                                        overall5food5service5ambience5

                                        Everything a out this small place is fantastic.

                                      35. OT

                                        OpenTable Diner

                                        Los Angeles

                                        1 review

                                        5.0

                                        1 review

                                        Dined on September 10, 2021

                                        overall5food5service5ambience5

                                        This place exceeded all our expectations. Amazing ambience, mixologists was creative and on point, and the food was top notch. Highly recommend to everyone.

                                      36. JV

                                        JaviV

                                        Chicago

                                        59 reviews

                                        vip
                                        4.0

                                        59 reviews

                                        Dined on August 13, 2021

                                        overall4food5service2ambience4

                                        La comida espectacular, lástima que el servicio es lento y poco atento, hablamos con el dueño y mejoró un poco, si resuelve este tema sin duda será uno de los mejores.

                                      37. SM

                                        SteveMartini

                                        Cancun

                                        27 reviews

                                        vip
                                        5.0

                                        27 reviews

                                        Dined on August 10, 2021

                                        overall5food5service5ambience5

                                        Excellent appetizers, main courses are a notch above. And good wines and mezcal. Fantastic location. High recommended

                                      38. SD

                                        StephanieD

                                        San Francisco

                                        3 reviews

                                        5.0

                                        3 reviews

                                        Dined on August 5, 2021

                                        overall5food5service5ambience5

                                        Great outdoor dining in an active area. Food was great. Highly recommend the pork belly. Service was very good and overall experience was incredible.

                                      39. a

                                        alejandra

                                        New York Area

                                        3 reviews

                                        vip
                                        5.0

                                        3 reviews

                                        Dined on August 3, 2021

                                        overall5food5service5ambience5

                                        El servicio y la comida extraordinaria pedimos de todo, coliflor, aguachile, lechón, pork belly y brisket, todo delicioso espero verlos pronto

                                      40. M

                                        Monica

                                        San Diego

                                        7 reviews

                                        5.0

                                        7 reviews

                                        Dined on July 13, 2021

                                        overall5food5service5ambience5

                                        Todo delicioso! La combinación de sabores mexicanos en los platillos estaban riquísimos! Nos atendieron super bien, super atentos, muy amables.

                                      FAQs

                                      Primo offers takeout which you can order by calling the restaurant at 984 873 2571.

                                      Primo is rated 4.8 stars by 79 OpenTable diners.

                                      Yes, you can generally book this restaurant by choosing the date, time and party size on OpenTable.

                                      Make a reservation

                                      2 people

                                      May 2022
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                                      7:00 PM


                                      Booked 3 times today
                                      Google Map for Primo

                                      Avenida 10 Norte, Esquina calle 14 Centro Playa del Carmen, ROO 77710

                                      Additional information

                                      • Neighborhood

                                        Playa del Carmen / Riviera Maya

                                      • Hours of operation

                                        Dinner
                                        Mon–Sat 5:00 pm–10:00 pm

                                      • Cuisines

                                        Mexican, Soul food, Contemporary Mexican

                                      • Dining style

                                        Casual Dining

                                      • Dress code

                                        Resort Casual

                                      • Parking details

                                        Estacionamiento público atrás de Primo, también está el estacionamiento Tendenza a media calle. . Parking lot behind Primo, also Tendenza public parking is half block away.

                                      • Public transit

                                        Av. Constituyentes y calle 20

                                      • Payment options

                                        AMEX, MasterCard, Visa

                                      • Executive chef

                                        Pedro Abascal

                                      • Entertainment

                                        Ubicado en Playa del Carmen, en la popular Av.10 y calle 14, Primo ofrece una vista encantadora donde todo está a punto de suceder, es divertido ver tantos personajes diferentes que conforman la cultura y el folklore de nuestra ciudad, a veces s tranquilo, pero la mayoría de los días es una calle que incluso te hará reír y pasar un buen rato además de tener la mejor cena de la ciudad, porque ya sabes ... ¡esto es México! . Located in Playa del Carmen popular 10th Avenue and 14th Street, Primo offers a delightful view of the strip where everything is about to happen, it is fun to get to see so many different characters that conforms our city´s culture and folklore, sometimes is nice and quiet but most of the days is a really busy street that will even make you laugh and have a great time besides having the best dinner in town, because you know… this is Mexico!

                                      • Additional

                                        Beer, Cocktails, Corkage Fee, Counter Seating, Delivery, Full Bar, Gluten-free Options, Outdoor Smoking Area, Patio/Outdoor Dining, Patio/Outdoor Dining, Takeout, View, Wheelchair Access, Wine

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