Enable JavaScript to run this app.
Skip to main content
OpenTable logo
  1. Home
  2. United States
  3. New York City
  4. Manhattan
  5. SoHo
Lure New York, New York, NY
Lure New York, New York, NY
Lure New York, New York, NY
Lure New York, New York, NY
Lure New York, New York, NY

Lure New York

4.7
4.7
3527 Reviews
$31 to $50
Seafood
If you don't see your preferred booking time, please call the restaurant or visit our website www.Lurefishbar.com

------------------------------------
Contemporary American Seafood featuring an extensive raw bar and first class sushi program. The striking design is reminiscent of the interior of an elegant cruise ship. We offer amazing cocktails and a well crafted 250 bottle wine list.

Make a reservation

2 people

7:00 PM


Booked 8 times today
Experiences are available.

Order delivery or takeout

Additional information

  • Dining style
    Casual Elegant
  • Price
    $31 to $50
  • Cuisines
    Seafood, Sushi
  • Hours of operation
    Lunch Daily 11:30 am–3:00 pm Dinner Mon–Wed, Sun 4:00 pm–9:00 pm Thu–Sat 4:00 pm–10:00 pm
  • Phone number
    (212) 431-7676
  • Payment options
    AMEX, Discover, Mastercard, Visa
  • Dress code
    Smart Casual
  • Executive chef
    Preston Clark
  • Private party facilities
    Located beneath the historic vaulted sidewalks of SoHo, our private wine vault can seat from 12 to 30 guests with a variety of menu options.
  • Private party contact
    Event Manager: (888) 206-6719
  • Neighborhood
    SoHo
  • Cross street
    Prince & Mercer Streets
  • Parking details
    None
  • Public transit
    N,R,B,D,F,M
  • Additional
    Banquet, Bar/Lounge, Beer, BYO Wine, Cocktails, Corkage Fee, Delivery, Full Bar, Happy Hour, Non-Smoking, Private Room, Takeout, Weekend Brunch, Wheelchair Access, Wine

Experiences

  • Andre Mack Wine Dinner

    $225.00 per person

    Prepaid

    Apr 24, 2024 only
    April 24, 2024 4pm-11pm $225/Person + Tax & Gratuity Join us for a Four Course Wine Dinner with Wine Pairings poured by Andre Mack himself! While still in Texas, Mack was awarded the prestigious title of Best Young Sommelier in America by the highly regarded Chaine des Rotisseurs and became sommelier at Thomas Keller’s world-renowned French Laundry in Yountville, California. Menu Amuse-Bouche Diver Scallop Carpaccio Passionfruit, Thai Chili, Yuzu Vinaigrette Second Course Butter Poached Maine Lobster Morels, Sugar Snaps, Pea Shoots, Shellfish Broth Third Course Pan Roasted Muscovy Duck Breast White Asparagus, Chanterelles, Pinot Noir beurre rouge Dessert Strawberry Tartlet Toasted Pistachios, CrèmeFraîche Ice Cream
    Andre Mack Wine Dinner Photo

What 3,527 people are saying

Overall ratings and reviews

Reviews can only be made by diners who have eaten at this restaurant

4.7
4.7 based on recent ratings
  • 4.8Food
  • 4.5Service
  • 4.7Ambience
  • 4.3Value

NoiseModerate

Loved For

  • New York City

    Seafood

  • Manhattan

    Seafood

3,528 Reviews
  1. MarcA

    New York City

    22 reviews

    vip
    4.0

    22 reviews

    Dined 6 days ago

    1. Overall 4
    2. Food 4
    3. Service 5
    4. Ambience 4
    The seafood entries were somewhat limited, but the food was good. The wine list is adequate but it is over priced.

    Is this helpful?

  2. Viremoca68

    Mexico City

    6 reviews

    vip
    4.0

    6 reviews

    Dined on March 31, 2024

    1. Overall 4
    2. Food 5
    3. Service 5
    4. Ambience 2
    Located in a great spot, Lure catches the eye with its cool design and didn’t disappoint when it came to the food - everything we tried was tasty. The staff was on point too, really professional across the board.Just a couple of heads-ups: it was Easter Sunday, so they were out of our first few menu picks. The manager let us know politely a bit after we’d ordered, so we had to choose again. Also, the place was louder than we’d like, making it hard to stick around for long - maybe it’s just me feeling my age!Despite that, we liked it enough to plan a return on a quieter day. Definitely worth a shot.

    Is this helpful?

  3. Excellent

    New York City

    13 reviews

    vip
    5.0

    13 reviews

    Dined on March 28, 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Food, staff and vibe were excellent! Hosts are so accommodating and lovely, don’t ever change, Lure :)

    Is this helpful?

  4. chris

    San Francisco

    25 reviews

    vip
    5.0

    25 reviews

    Dined on March 21, 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Wonderful as always. Judy our hostess was amazing. Kudos to her and the management team. Food was on point. DO NOT pass on the uni bucatini.

    Is this helpful?

  5. OpenTable Diner

    New York City

    1 review

    5.0

    1 review

    Dined on March 3, 2024

    1. Overall 5
    2. Food 5
    3. Service 1
    4. Ambience 5
    I think it was overbooked or understaffed. Service was rough

    Is this helpful?

  6. OpenTable Diner

    Raleigh

    2 reviews

    vip
    5.0

    2 reviews

    Dined on March 1, 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Fantastic. Always a staple when I come to NYC. Food drinks and service phenomenal.

    Is this helpful?

  7. KAJ22024

    New York City

    2 reviews

    5.0

    2 reviews

    Dined on February 18, 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Great care is taken with the food. Delicious. Trust staff suggestions, well worth it. It does feel like the place to be in SoHo. Make reservations! And be ready for a lively environment. Entrees take their time to arrive, be patient, in my opinion, again, well worth it!

    Is this helpful?

  8. charlottew

    New York City

    10 reviews

    5.0

    10 reviews

    Dined on February 17, 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Always fabulous - this is our soho go to spot, great food and service and chic crowd

    Is this helpful?

  9. OpenTable Diner

    New York City

    1 review

    5.0

    1 review

    Dined on February 8, 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Today was amazing , Lure is the by far the best seafood restaurant in NYC

    Is this helpful?

  10. ReginaldB

    New York City

    23 reviews

    vip
    5.0

    23 reviews

    Dined on January 31, 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    We had an early dinner, a first meeting. The vibe was great, great music and it was easy to converse despite the fact we brought the crowd in within 30-60 minutes and the music level was discernable, but not overwhelming. The salmon and branzino mains were wonderful. And the GM stopped by our table to see how things were. nice touch.

    Is this helpful?

FAQs

Lure New York offers takeout which you can order by calling the restaurant at (212) 431-7676.

Lure New York is rated 4.7 stars by 3527 OpenTable diners.

Yes, you can generally book this restaurant by choosing the date, time and party size on OpenTable.

Make a reservation

2 people

7:00 PM


Booked 8 times today
Experiences are available.

Order delivery or takeout

Google Map for Lure New York

142 Mercer, New York, NY 10012

Additional information

  • Cross street
    Prince & Mercer Streets
  • Neighborhood
    SoHo
  • Hours of operation
    Lunch Daily 11:30 am–3:00 pm Dinner Mon–Wed, Sun 4:00 pm–9:00 pm Thu–Sat 4:00 pm–10:00 pm
  • Price
    $31 to $50
  • Cuisines
    Seafood, Sushi
  • Dining style
    Casual Elegant
  • Dress code
    Smart Casual
  • Parking details
    None
  • Public transit
    N,R,B,D,F,M
  • Payment options
    AMEX, Discover, Mastercard, Visa
  • Executive chef
    Preston Clark
  • Additional
    Banquet, Bar/Lounge, Beer, BYO Wine, Cocktails, Corkage Fee, Delivery, Full Bar, Happy Hour, Non-Smoking, Private Room, Takeout, Weekend Brunch, Wheelchair Access, Wine
  • Phone number
    (212) 431-7676
  • Private party facilities
    Located beneath the historic vaulted sidewalks of SoHo, our private wine vault can seat from 12 to 30 guests with a variety of menu options.
  • Private party contact
    Event Manager: (888) 206-6719
  • Privacy Policy
  • Terms of Use
  • Cookies and Interest-Based Ads
  • Cookie Preferences
Copyright © 2024 OpenTable, Inc. 1 Montgomery St Ste 500, San Francisco CA 94104 - All rights reserved.
OpenTable is part of Booking Holdings, the world leader in online travel and related services.
Booking Logo
Priceline Logo
KAYAK Logo
Agoda Logo
OpenTable Logo